Social Architecture - The Invitation That Wont Go Away

The purpose of social architecture is to make known the tools and practices for the conscious construction of a planetary civilization.

The global table is set. The quests have arrived. Deeper communion is imminent. For the first time in history nearly the entire citizenship of the globe can be in direct contact. Every thread of tradition is present at the table. A grand new set of choices is available. We can now build the very first planetary culture.

We don't want to just grow up to be a global economy or a new web of technology, or worse, another bigger more pervasive government. These are important foundations to build upon. But what we really want is to build a new civilization. While, building a world that "works" we can aim at a world that ennobles the grand state of life that is possible on Planet Earth.

Tools For Leaders

These practices can be taught to leaders of organizations, leaders of cultural corridors like towns, and leaders of global networks of all sizes. The social architect will play a role in actual physical constructions, like buildings, only when the space is needed to support a special cultural event. That cultural event may develop into a custom or tradition, but its primary impact will be to promote a calculated social cohesion and the awareness needed to live life in its fullest spectrum of experience. We will measure its effects as we measure the success of a good party ... on the euphoria scale. We will experience the improved interactions in voice qualities, gestures, and the enlighted participation of the group. We will come to recognize and feel expanded states. Meters, dials and profit margins can't be expected to measure the multi-dimensional experience of culture ... so designed.

Culture is a Craft

Cultural designs for groups can now be consciously furthered by leaders trained in social architecture. They can now focus on ideals not issues and create; energizing parties, archetypal folklore, purposeful heraldry, ennobling chivalry, empowering manners, rewarding ceremonies, meaningful rites of passage, aligning grand mythology, and the rooting stories of the genesis of the organization presented at high council or in corporate cathedrals. These tools may seem strange to you at first reading. But through the marriage of these ancient processes with modern technologies, culture can have a new renaissance.

In this way, our path to a richly diverse world of global cultures is improved. With leaders at all echelons consciously building cultural practices, the world will not be subject to the
purposeless but compelling movie and television stories of the countries that have a monopoly on media products.

Civilization is a Fine Art

We can still choose to stand up in our bodies with the quiet dignity of a Maasai warrior. We can breathe through our hearts like the mountain tribesfolk in the Himalayas. We can learn to roll laughter like Polynesians. We can extend our being out into the land like Australian aborigines. We can mix six very different but magical tastes in the same bowl like the Thais. We can rub noses like the Eskimos. These are just some states of being worth preserving. Our present day more pronounced states of doing and having need not smother the nature bound treasure of experiencing life more directly.

Social architects focus on states of being as design specifications.

Imagine a basic state of being like presence. The mind is clear of chatter. The breath goes deep into the belly. The center of awareness is four fingers below the navel. The world is available in every way. So, what do we create to allow such a basic state to be nourished in our everyday world? Then imagine a state of potential. There is spring in the thighs. A brightness in the countenance and a snorting good sense of the possible. These are just some of the states of being that could more completely fill our lives.

New Thinking With New Language

The newly created social fabric could also celebrate unity with diversity ... consciously. A native American woman from the Tewa pueblo recently reminded us that the best reason to have a common language was to be able to share our differences and really appreciate them collectively. So, language will be a principle tool for social architects. Building new language allows us consciously to acquire new thinking.

Social architects will build new thinking with improved language forms.

Some say that culture "begins" when the organization "hits the wall." It is at these moments that raw truth surfaces. This is a time when the normal "political" bureauspeak must give way to something more bonedeep. We live in times when the culture in place does not meet the needs of the culture in transition. So we will as for more.

Meeting Technologies

High performance can be a tradition.

In recent times, if a corporation wanted to power out the bottom line, it was logical to reach into the craft of management and apply one or more of the "flavor of the month" technologies to get results. Maybe it would be strategic planning, project management, or systems engineering, even time management ... you recognize these tools. You know they sometimes produced results and sometimes failed. For the most part they were devoid of heart, emotion, and soul.

So, in many instances people in those companies live only half-a-life. Like it or not, the question is, what other craft can the modern organization use to fill all the non-cerebral dimensions that are missing? Do we have another choice?

Principles of Culture-Crafting

The principles are general but you can see how they would completely refocus leadership and how leaders view their jobs:

  1. Believe that a well-crafted social event can move people to action as well or better than a management formula.

  2. Design behavioral performance into all group celebrations, activities, and events.

  3. Work the environment by appointing available spaces with art that evokes specific behavioral motivation.

  4. Stimulate the full range of senses whenever the group assembles.

  5. Create and reinforce manners that encourage the performance values you desire.

  6. Stage events for your most cherished ideals and create the richness of venue befitting those ideals.

  7. Learn to track and then ruthlessly adjust the "energy" at gatherings.

  8. Understand how music can work the energy dimension while ideas can work the information dimension.

  9. Be cautious of too many one-way communications tools like "power-point" presentations and encourage group council, games and simulations to get ideas in place.

  10. Be constantly aware of your chances to credential a positive behavior whether during an introduction, a conversation or a public event.

Ancient Wisdom

  • THE GENESIS STORY -- How to cement faithfulness with the history of the clan.
  • HERALDRY -- The way we can reinforce other values with symbols.
  • FOLKLORE -- The way we can reinforce desired behavior with stories/parables.
  • CHIVALRY -- How we can program behavior with titles, ceremony, and insignia.
  • MANNERS -- How to establish an internal tone and style of communications.
  • AMBIANCE / FENG SHUI -- For good moods, less stress & feelings of belonging.
  • TRIBAL COUNCIL -- For continuous performance reviews and course corrections.
  • CHI -- To generate the level of energy (juice) to be boosted in any performance.
  • RITES OF PASSAGE -- How to program specific loyalty with common bonding.
  • POMP AND CIRCUMSTANCE -- To distinguish key behaviors from routine ones.
  • GRAND MYTHOLOGY -- How to establish future expectations and performance.
  • FACE -- How to structure customer expectations with outward appearances.


purposeful creations for planetary citizens

Just what is a social invention? Who in our culture is responsible for creating social inventions ? Well, here we go with another ground-breaking view of the absolutely obvious. Almost anything ever created by humans could technically be called a social invention. It is made by people for people, a process that effects behavior.

In the case of social architecture we are interested in purposeful creations designed specifically to provide a cultural advantage to the citizenry of planet earth. The focus is on actualization for the self and for the group. These inventions could include elements of nature and spirit to play to the whole systems paradigm. They might stand the test of sustainability in order to be of more lasting value. They might be fun. We can focus on a range of qualities that go beyond infrastructure and beyond transactions to actualization and perhaps states of grace.

Here are some examples. A hand shake....a football stadium...a toilet ? You can see almost any of these elements qualify. But, if we up the cultural ante, as suggested above, we might find something more culturally significant like the prototypes that follow. These examples are focused on youth. It is but one slice of a volume of examples that cross many other dimensions.


    Young males plant bamboo stands instead of shooting small birds as a rites of passage that will produce a house, all the furniture in it, and the necessary household implements on their 21st birthday.


    Improv dance floor, healthbar, vision center, and internet access to the world as part of an urban youth center.


    Middle schools and high schools open their campus to elders with realworld knowledge and the simulations of work so necessary to practice real skills.


    A high-mix permaculture forest is interlaced with rollerblading paths and youth plant and harvest the forest using starts developed at the intergenerational seed bank.


    Youth and national guard teams create animal habitats using food, water, nesting, and complementary wildlife.

Can we help you with some social architecture?
Or, help you invent the future with one of our magic R&D meetings?

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